This week it’s the autumn equinox, aka the time when day and night are equal in length. It heralds the approach of the colder seasons and means that from now on, the nights will be getting longer.
The weather getting colder doesn’t mean we’re slowing down, though. We’ve still been working just as hard in living rooms, coffee shops and random locations around the world.
Things We’ve Done This Week
Members of our writing team have put together several articles for a major expat website on the subjects of expat healthcare, job hunting and employee documentation. We’ve also done some research on expat-related questions in Hong Kong, Spain and Germany, and taken readers on a culinary tour of Italy via its regional delicacies.
InterNations have recently released their 2017 Expat Insider survey, so over the next few weeks we’ll be taking a look at the results from that and seeing how we can use them to better serve our clients in the travel and life abroad industries.
Scar conducted some research around current topics in computer forensics for an online digital forensics magazine, looking at what people have been talking about over the past few weeks and coming up with content suggestions.
SlideShare, LinkedIn’s internal presentation deck creation tool, was what the lovely Iuliana was working on this week. She put together some presentations based on articles written by one of our main clients, to feed into their LinkedIn group presence and inform their group members about current trends.
Our creative team conducted a website audit for a major travel website, looking at how they could refresh the content they already have to increase their audience and keep engagement high.
Aimee put together the monthly newsletters for two large websites, which will go out to a total of more than 50,000 subscribers.
The French translation team have been hard at work this week on a large project from a company that develops technological and data intelligence solutions. The client needed a full website translation which included a lot of scientific and highly technical terminology in the fields of life sciences, information and communications technology, and the marine industry. Luckily our translators come from a whole range of backgrounds, so the technical terms weren’t stumbling blocks for the team!
Twelve articles needed to be proofread for clients this week, a job which fell to Scar, our chief pedant.
Matt helped one of our online clients to make offline connections, travelling to Las Vegas to meet up with potential partners and represent our client at an industry conference. It looks like some good things are going to come out of it, including everyone having an excellent time! But you know what they say about what happens in Vegas…
Our social media team have been busy as well: Kathy grew one client’s Pinterest presence from 30 to over 12,000 in the space of a year, and it’s still going strong. This week she’s been focusing on boards about Europe.
Emma has been keeping on top of a busy Twitter account with almost 20,000 followers and a lot of conversations going on! She’s also looking after Instagram for several clients, juggling cameras and smartphones like the pro she is.
Meanwhile, Louise, Kathy, Rhiannon and Melissa have been managing 85 Facebook groups, with a combined membership of over 60,000. Facebook has made some changes to its groups recently, including introducing the ability to ask new members questions before they join. This has been really useful for helping to reduce spam, but it’s still a big job to keep on top of so many groups!
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