Hello everyone, I hope you have had an enjoyable week. I currently have a cold, which is quite annoying, but it is to be expected with the onset of the colder weather. Luckily, working from home means that (a) I won’t be infecting any coworkers and (b) I can make myself as many mugs of Lemsip as I want.
We’ve had a fairly quiet week here at Bohemiacademia. November-December are often quieter months, as clients are winding down for the Christmas period, and then in January there’s the mad rush when everyone goes back to work.
Garreth and Jackie have been transcribing various things this week: some videos of a conference which Michelle put together; Carlie’s podcast episodes for one of our clients; and various webinars which people send to us to transcribe.
Transcription is a great way to make sure more people can access your video and audio content. Not only does it mean that those with hearing problems can enjoy it too, it also works well for SEO, as it ensures keywords are being scanned by search engines’ crawlers.
I’ve been doing a bit of proofreading this week, as usual; I’ve been focusing on proofreading in French while Johanna deals with proofreading in English.
I’ve also been chasing some client accounts – the less glamorous part of freelance life is trying to stay on top of what you’re owed, and by whom. We are lucky in that most of our clients pay on time (or even early!), but sometimes people need a little nudge.
The social media management team are hard at work as always – take a look at what Emma has been doing with a client’s Instagram account:
Kathy has been hard at work on Pinterest; having grown one client’s following by 12,000 subscribers over the course of a year, she’s now looking at ways to increase it even further.
On Facebook, our team of administrators and moderators have been looking after groups and pages, checking in daily to combat spam and make sure our clients’ groups remain useful, interesting places for people to converse.
Although they’re not as popular as other social networks, LinkedIn and GooglePlus are also places where we share our clients’ articles and keep people up to date with news in their industries. LinkedIn groups can be a great place to focus some attention, especially if you run a B2B company or if you’re in a technical industry.
Our writers are hard at work as always, of course, writing articles for clients across several different sectors. We can also source interviewees for clients, looking for people in relevant industries whose expertise and opinions might give a boost to reader numbers.
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